Comms Strategy and Brand Narrative Development
I help organizations develop communications strategies that go beyond media relations. From identifying the right audiences and refining your message to determining the best channels and opportunities to share it, I help build a clear, strategic plan for telling your story.
I love brainstorming, asking the right questions, and embedding myself in a team to understand the bigger picture. Together, we’ll clarify what you want to say, why it matters, and how to communicate it in a way that is authentic, compelling, and connected to your broader goals.
Media Relations
I have solid media relationships at both the national and regional levels, and I enjoy identifying the right reporter to tell your story and crafting pitches that align with their beat, audience, and interests. I prioritize quality over quantity, so you will never find me sending a generic “media blast.” Instead, I develop thoughtful, tailored outreach for each reporter, outlet, and coverage opportunity.
The media landscape is changing every day, and the biggest or most recognizable media hit is not always the one that best serves your goals. I’ll work with you to understand what you actually want to achieve through media coverage, then develop a strategy designed to reach the right audiences and deliver meaningful results.
Content & Messaging
Sometimes you have a story to tell, but not the time or bandwidth to turn it into compelling communications. I can develop content from the ground up or step in to refine and strengthen what you already have.
I can ensure your content is clear, strategic, compelling, and aligned with your goals. I write and copy edit everything from press releases, website content, and messaging to op-eds, executive thought leadership, speeches, talking points, and more.